The Marketing Jobs Companies Are Prioritizing

Where the Marketing Jobs Actually Are in 2025

Let’s call it what it is:
This market’s been brutal.

If you’re a marketer, you’ve probably felt the sting — fewer listings, slower responses, longer interview cycles, and a lot of roles that feel like they were written by ChatGPT and posted just to test the waters.

But here’s the thing… jobs do still exist. and a lot of good ones.

In fact, certain roles are not just active — they’re seeing healthy pipelines, fast hires, and consistent recruiter demand. You just need to know where to look (and how to frame your experience).

Over the past few months, I’ve been helping folks navigate this new terrain — former CMOs, brand directors, email marketers, analysts. I also spend countless hours every week curating the email lists I send every week, and this is my understanding of the hottest areas in marketing right across Fortune 500s, high-growth startups, and even a few stealth-mode companies:

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1. Lifecycle & CRM Marketing

Why it's hot:
User acquisition is expensive. Retention is cheaper — and more measurable.

Where it's hiring:
DTC, subscription services, SaaS platforms, streaming, gaming, and fintech.

What they want:

• Consumer journey builders.

• Email, SMS, and push marketing specialists.

• People who can prove LTV lift and lower churn.

Pro tip: If you’ve worked in Klaviyo, Braze, Iterable, or Customer.io — call it out. Those platforms are keywords for recruiters right now.

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2. Product Marketing

Why it’s hot:
Companies need storytellers who understand the product and the customer. Product marketers are the connective tissue.

Where it's hiring:
B2B SaaS, dev tools, AI startups, and productivity platforms.

What they want:

• Messaging and positioning experience.

• Experience enabling sales and GTM teams.

• Working hand in hand with product managers.

• Comfort toggling between technical and narrative.

Pro tip: Don’t just say you “launched features.” Talk about what happened after — adoption rate, feedback loops, revenue unlocked.

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3. Performance Marketing

Why it’s hot again (sort of):
Not in the “throw money at Meta” way — in the efficient, test-and-learn, prove-it-fast way.

Where it's hiring:
Retail/eComm, sports betting, mobile-first brands, marketplaces.

What they want:

• Analysts who can write ad copy.

• Paid search & social expertise.

• Comfort with small test budgets and scaling what works.

Pro tip: If you’ve found creative that scaled or delivered a killer ROAS under budget, that’s your hook.